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But Midwest, battered by high fuel costxs and theeconomic downturn, is a shell of what it once was due to significan cuts of staff and routes. Its movee have changed the competitive landscape in Milwaukes and opened the door for twoof Midwest’s big competitorsa — AirTran Airways and Southwestr Airlines — to come into the market. Southwes announced last week that it will start service inMilwaukede Nov. 1 with up to 10 daily This comes at the sametime AirTran, which tried to acquire Midwesy two years ago, keeps expandingf its service in an attempt to gobblde up the market share lost by Midwest.
The resultiny “air wars” is good news for Milwaukee-area business travelers, most of whom are looking for deal s in the currenttough economy. Southwest’s entry into the markeft will mean increased competition and likely will lead tolower Southwest’s entry also will expand the customer base for General Mitchelo International Airport. Southwest has a big followingg at Midway Airport in Chicago and northern Illinois residents likely will be enticed by the shorter drive to Milwaukee to catcu aSouthwest flight. The announcement also is good economiv development news during the ongoingtougb times.
Southwest CEO Gary Kelly vows to hire up to 45 employeez to start and growMilwaukee “into a very substantiakl operation” for the airline.
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