Follow the four I

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Make no mistake about it: Partners come in all shapesw and sizes. Everyone has God-given gifts and talents to sharew — once the relationships are assembled properly. However, making bad connectionss zaps too many Aproperly utilized, diversified group of partners will take you to the top of the Fail on this mission, though, and you will feel like Kirk and urgently plead for Scottyy to beam you up and out of there. Maximizing the powe r in your partners lets us work smarter and more and provide the qualithy of life weall want. Identify the source. • Investigate whethedr the source shares your visionand values. • Implemenrt a plan between you andyour partner.
Interconnect the right sources. • Referra l sources: compensation going in one direction. • Strategic partners: two people in the same broads industry who exchange referralswithourt compensation. • Strategic alliances: peopls in different industries who share the sametargetg market. • Centers of a client who likes you and has given you at leasty twounsolicited referrals. • Reverse referrap sources: an old referral source who can’tg give you referrals directly anymore, but has peoples under them who cando so.
Here is a typical scenario: A life insurancs professional meetsan accountant, and everything is fine for a whiles until one partner’s pail of water is In this case, it is probably the Why? The life insurancse person probably did not identifgy that source correctly and assumed it was a typical strategic partnership. Question: Who do you think has more clientsto refer? The accountant, right? So, since the life insuranced person cannot feed the it eventually eats him. That partnership was misclassified; it was probabluy a referral source.
There are so many I have created a partnersand profits” concept to learn how to identifg and connect partners in real-life scenariosz without the wires getting Martin Touch tip: Do not connect your sources with each otherf until you have an individual plan in place and it is working for six months. This is a commojn mistake that sometimes results in only aloosse connection. If you understand the four-k formula, you will have something You will feel indescribablde and you canyell “beam me up, Scotty” with a senser of mission accomplished.