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For the first time, the Minneapolis-based retail giant is participatinv in the ElectronicEntertainment Expo, held in Los Angeless from Tuesday through Thursday. The expo is taking place at a time when the industrhy is struggling with the effects of a global as well as cheap gaminf alternatives that are available on the Internet and overmobile devices. Still, the event is expecte to draw 40,000 attendees, a big uptickm from last year, when E3 scaled back to focusz onindustry insiders.
For Minneapolis-based Target TGT), the event is a chance for the retaipl giant to partner with video game publishers to showoff family-friendl y titles — and, of course, get its name in frontf of thousands of gamers. The 2,113-square-foot Targef Bullseye Lounge will be situatedin high-trafficd corridor connecting two main halls at the Los Angelea Convention Center. The lounge will be staffesd by 10 people at anygiven time, and will featurew eight Nintendo Wii systems showcasing three upcoming games: Activision Blizzard Inc.’a Transformers: Revenge of the Fallen, and Ubisoft’s Press Your Luck 2010 and The Price is Righ t 2010.
There will also be Targetf store brand ArcherFarms
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